![Dale and Betty Thorp at our 2601 Madison building.](images/content/DaleAndBetty.png)
Dale and Betty Thorp at our 2601 Madison building.
Founded in 1923 by Roy Thorp, Thorp Controls (formerly Barr-Thorp Electric Company) is a third generation, family-owned business that has grown through the consistent delivery of outstanding service, quality products and expert support. To commemorate our 100th anniversary, in 2023 Barr-Thorp Electric rebranded to Thorp Controls Automation Solutions. Todd Thorp, our third President, wanted to usher in a new chapter of our rich company history by reflecting the changes we have made since our start in 1923.
You’ll start seeing the Thorp Controls brand on our website, social media, communications, and packaging. Although we are leaving the Barr-Thorp logo behind, we remain the same. As our second President, Dale Thorp, said, “remember who you are.” We will carry this mindset into this new chapter of our future. We are fast, flexible, intelligent, and effective. We aren’t afraid to go the extra mile. We honor our history but push for an innovative future.